How Do Small Businesses Use Print For Marketing?

 

As a startup or small business, it can feel like the budget is too tight to invest in printed marketing, although it’s very important to set money aside for it. Printed media can help back up your digital marketing.

Because print media is a novelty in our digital age it feels good to touch a physical product, but a savy shopper will always check you out online too for reviews and more information. If you can use both digital and traditional marketing together you’re heading for success.

 

Print marketing is cost-effective for small businesses with The Print Room. We have very low minimum order numbers so it’s easy to test things out... without breaking the bank. Whether you want to create smart invites for a product launch, or retain customers with loyalty cards, promoting an event with flyers or would like new menus.

 

Let’s look at how small businesses can benefit from printed marketing. 

 

1. Make the Most of Events

Print marketing is really well-suited to events, whether a large trade show or small local craft fair. As well as making your stand ‘stand out’ with the use of pop up banners and posters, printed media is great way to connect and leave an impression on new customers.

Business cards are a must– especially as you’ll need these for so many other things too. Find a design that’s a little bit different and memorable, such as rounded corners, square cards, folded business cards, or Spot UV / digital foil finishing. You could even print event-specific cards with exclusive discounts.

If you have a lot of products but not much space on your stand, consider showcasing them with printed posters, postcards, flyers or brochures, instead of bringing lots of stock that could clutter the stand. 

Even if you do have lots of space on your stand, a mixture of both is always useful, give the customer something to ake away with them, somehting to remember you at a later stage! 

2. Spread the word with Flyers

If you’re launching a new store or running a special offer, hit the streets! Flyers Quoteswith exclusive on-the-day offers are a fantastic way to increase footfall to your shop or restaurant.

 

Even do a maildrop to surrounding areas, this may seem old fashion but people love getting mail, it makes them feel excited and shows that you're proactive.

4. Inspire your customers

Inspire your customers with shopping and gift guides, whether these are window display posters or flyers they can grab on the way in, it’s always good to help your customer meet their needs, and maybe upsell in the process.

 

Restaurants, coffee shops and bars can also do this with lovely menus and table talker displays, with our low minimum order numbers why not offer promotions? Make sure when designing your menu you use ‘hungry’ colours, and sleek designs that fit your brand, even offer meal deals or side upgrades! These are too tempting for hungry people to resist- you’ll soon see an increase in at-table upsells.  

 

5. Tie it Together with Digital Marketing

Because print media is a novelty in our digital age it feels good to touch a physical product, but a savy shopper will always check you out online too for reviews and more information. If you can use both digital and traditional marketing together you’re heading for success.

Print media can reach customers on-the-spot, or those who don’t have regular access to a computer (such as the elderly). However, if you ensure to include your online details on your printed media, you’ll see an uptake in digital traffic.

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